2025/26 Insights and Projections: John Craske on the Transition of Legal Technology from Push to Pull Strategies

Context: The Evolution of Legal Technology Demand

The legal technology landscape is undergoing a significant transformation as evidenced by the insights shared by John Craske, Chief Information Officer and Chief Knowledge Officer at CMS, during a recent interview with Caroline Hill, editor-in-chief of Legal IT Insider. Reflecting on the milestones of 2025 and anticipating the developments of 2026, Craske articulated a pivotal shift in the demand for technology in legal practices—from a ‘push’ model, where technology is forcibly implemented, to a ‘pull’ model that fosters organic adoption driven by user demand. This shift is indicative of a broader trend in the legal sector, where professionals increasingly seek tools that enhance efficiency and effectiveness rather than being compelled to use them.

Main Goal: Facilitating Technology Adoption Through New Roles

The primary objective discussed in the interview centers around supporting the transition to this new operational paradigm through the establishment of new roles within legal firms. By creating positions dedicated to technology adoption, firms can ensure that technology is not only implemented but also utilized effectively. This approach can enhance collaboration among legal professionals, improve workflows, and ultimately lead to better client outcomes. The success of this transition hinges on fostering a culture that embraces innovation and supports continuous learning.

Advantages of the Transition to Pull Technology Models

• Enhanced User Engagement: The pull model encourages legal professionals to actively seek out and engage with technology solutions that meet their specific needs, leading to higher satisfaction and productivity.
• Improved Knowledge Management: The transition is expected to spur a renaissance in knowledge management practices, facilitating the creation of workflows and playbooks that streamline operations and enhance access to information.
• Empowerment of Lawyer-Builders: As lawyer-builders emerge, they will possess the skills to develop tailored solutions that address unique challenges within their organizations, thus fostering a more innovative legal environment.
• Development of AI Benchmarks: Craske’s leadership in establishing a legal AI charter aims to create benchmarks for AI usage within the legal industry, which will help firms gauge their progress and effectiveness in implementing AI solutions.
• Agility in Adapting to Change: The establishment of roles designed to support technology adoption will enable firms to better respond to rapid changes in the legal landscape, ensuring they remain competitive and relevant.

Future Implications: The Role of AI in Legal Practice

Looking ahead, the implications of advancements in artificial intelligence are profound. The anticipated rise of agentic AI—systems capable of performing tasks autonomously—will likely revolutionize how legal professionals operate. As AI tools become more sophisticated, they will enable lawyers to automate routine tasks, allowing them to focus on higher-level strategic activities. This evolution presents both opportunities and challenges; while efficiency may increase, the ethical considerations surrounding AI use in legal contexts must also be addressed. Legal firms must navigate these complexities to harness the full potential of AI while maintaining adherence to legal standards and client expectations.

Conclusion

The transition from push to pull in legal technology demand signifies a fundamental shift in how legal professionals engage with technology. By fostering an environment conducive to innovation and supporting the emergence of new roles, firms can enhance technology adoption and improve overall operational efficiency. As the legal industry continues to evolve, the integration of AI will play a critical role in shaping future practices, necessitating ongoing dialogue about its ethical implications and practical applications.