Marketing

We architect end-to-end marketing solutions combining traditional ML and generative AI. Our expertise spans customer behavior modeling, multi-touch attribution, and LLM-powered content optimization. We help businesses transform raw data into actionable insights that drive measurable ROI and engagement.

Purchase Intent Analysis

Leverage transformer-based models and gradient boosting to convert your customer interaction data into revenue opportunities. Our ensemble architecture combines traditional ML and LLMs to analyze browsing patterns, engagement metrics, and sequential behavior, delivering purchase propensity scores that drive targeted engagement strategies.

Cross-Modal Basket Analysis

We leverage large language models and computer vision transformers to quantify semantic alignment between your text and visual content. Our pipeline measures CLIP scores, performs zero-shot classification, and conducts A/B testing to optimize multi-channel campaigns. Partner with us to implement GenAI solutions for your content strategy.

Marketing Attribution Analytics

Maximize marketing ROI with advanced probabilistic modeling. We combine Transformer-based deep learning with classical attribution methods like Shapley values and Markov chains to decode your customer journey data. Get granular channel performance metrics and actionable insights, powered by both traditional ML and latest GenAI techniques.

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